Marvelous Development of Abercrombie

At the end of 19th century, a young man named David Abercrombie set up David t. Abercrombie & Co. in New York City, particularly selling upscale equipments for outdoor activities and hunting. His clients were some of the rich who liked hunting and adventures. One of the most loyal was Ezra Fitch who was also a successful lawyer. After long career in the law, Ezra Fitch found it boring and though it more fun to sell shotguns. In 1904, he finally succeeded in persuading the don't know how to refuse Abercrombie, let him to join our company, the company name from the more difficult to read and Abercrombie into long Abercrombie & Fitch.

However, the combination of the two person was like marriage in general-everything was good before the marriage and quarrel was more common after marriage. Abercrombie's conservative attitude often forced Fitch desired for rapid expansion to get annoyed. At this period, A&F was a supplier for the wealthy class to provide sporting goods. At the beginning of 20 century, Abercrombie finally could not take any more and he sold his share in the company and quit.

But in order to make company name Fitch looks very rap cool, decided to keep ahead ", "Abercrombie Fitch can finally contentment after the expansion of the company. He is a reverse all things are clean in ambry principle, the clothes look like socks with two or three times, tents and dirty, the corner of the store is a fire. A & F still maintains such kind of style until now. Also because of the hunting background, A & F is marked by an elk head. The fire was great not to burn down the store, but set up the flagship store in the fifth avenue in New York, in which men and women sports clothing are sold. Fitch built himself a wooden room at the top floor of the concrete-building, and there was also a fishing pond for guests to try fishing rod. Many celebrities love to use equipments and wear clothes of A & F. For example, Roosevelt's African expedition, Robert Peary's Arctic expeditions, Hemingway's shotgun, fishing tackles of Hoover and Eisenhower, are all from the A & F. In that year, A & F became the largest sporting goods company in the world.

In 1928, operating legendary Fitch earned enough to retire. Afterwards, the company began to decline and the U. S. Great Depression in 1970s led A&F to declare bankrupt. In 1988, Limited purchased A&F's sales department of cheap products. In 1992, president of Limited Corporation appreciated Jefferies' outstanding talent in the design of recreational clothes and thus recruited him into his company which injected new life to the brand of A&F. Since then, A&F began to rejuvenate vitality. In Jeffries’s opinion, consumers desire for the classic American Apparel of high quality, revealing the young mind.

The LOGO in the front is embroidered, and its sweat-absorbent nature is superior, which is not only full of fashionable new ideas, but also greatly improved the comfort and natural wearing feeling. Abercrombie & Fitch began to transform into clothing company and achieved great success duo to academic shabby costumes style.