Marvelous Story of Abercrombie

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At the end of 19th century, a youngster named David Abercrombie established David t. Abercrombie company in New York City. It specialized in sales of articles that were used in high-quality outdoor activities and hunting. His clients are all some the rich man of hunting and adventuring, and one of them is from beginning to end and a successful lawyer. Ezra Fitch had been involved in lawsuit for a long time and later he found life was uninteresting then would rather buy more appealing shotgun. Finally in 1904, David Abercrombie managed to persuade him to join Abercrombie which he did not know how to refuse. Since then, the company’s name had changed from the difficult concept of Abercrombie to a name which was more difficult to read - Abercrombie & Fitch.

However, the union was just like marriage. Everything was fine before it but they argued about everything. Abercrombie's conservative attitudes often drove Fitch who wanted to expand aggressively crazy. At this point the A& F was a supplier for the wealthy class to provide sporting goods. At the beginning of the 21st century, Abercrombie couldn't bear any longer, selling his share in the company, and retreated from the management.

However, in order to allow the company's name look cool rap, Fitch decided to retain the previous "Abercrombie" part. Fitch could finally expand the company desirably. He broke away from the previous principle of having everything in cupboards neatly and cleanly. Thus, the clothes and socks in the store looked as if they had been used for times and the wigwams were also dirty. Besides, there was even a fire in a corner of the store. A&F still keeps such a style today. Because of its hunting background, the symbol of A&F is the moose. The fire is rising so well that the shop not only was not burned, but also opened a flagship store in New York's Fifth Avenue, which began to sell sports clothing for men and women. Fitch built himself a wooden room at the top floor of the concrete-building, and there was also a fishing pond for guests to try fishing rod. Many celebrities loved to use A&F's equipment and clothing. Roosevelt's African expedition, Robert Peary's Arctic visits, Hemingway's shotgun, Hoover and Eisenhower's fishing tackles were all from A&F. In that year, A& F became the world's largest sporting goods company.

In 1928, legendary Fitch earned enough and retired. After that the company climbed down, the great depression in 70s forced A&F to declare bankruptcy. In 1988, Limited Corporation bought A&F's marketing department for cheap products. In 1992, Limited Company's Chairman took a fancy to Jefferies’ outstanding gift on casual clothing design. Consequently, he recruited him and added a new vitality to the A & F’s brand. From then on, the A&f clothing burst into vigor. As far as Jefferies is concerned, what is demanded by customers is classical American apparel which is of high quality and reveals young minds as well.

The Logo in the front is emboidery and its absorption of perspiration is better, it is not only full of fashionable new ideas but also is very comfortble. Abercrombie & Fitch changed into a clothes company and achieved great success by the college students' shabby style.

Marvelous Story of Abercrombie & Fitch

At the end of 19th century, a young man named David Abercrombie founded David T. Abercrombie Company in New York, which specialized in high end outdoors and hunting products. All of his clients are rich people who are fund of hunting and adventures, and among them was Ezra Fitch who was a successful lawyer and was the most loyal client. After a long period of court career, Ezra Fitch got bored about that kind of life which was far less interesting than selling shotguns. Finally in 1904, he managed to persuade Abercrombie who did not know how to refuse him to let him join the company. then the name of the company became Abercrombie & Fitch which is more difficult ot read and longer from Abercrombie which is also difficult to read.

While the two's combination was like marriage, everything was fine before marriage but after marriage they quarreled about even nothing. The conservative attitude of Abercrombie always drove Fitch who wanted to expand rapidly crazy. At that time A&F had already been a sports products supplier for high class. At the beginning of the 21st century, Abercrombie couldn't bear any longer, selling his share in the company, and retreated from the management.

However, in order to make the company’s name look cool and difficult to pronounce, Fitch decided to retain the front part "Abercrombie". After that, Fitch finally expanded the company as he wished. He opposed the rule that everything must be neat and clean and be put in a cupboard, it seemed that the clothing and socks had been used for two or three times, tents were filthy and dirty, and there was a fire in the corner of the shop. Even now A & F still kept this style. Because of the background of hunting, the symbol of A & F was the head of an elk. Thanks to the fire, instead of burning down the store, A & F opened its flagship store at the Fifth Avenue in New York, and began to sell sporting clothes for males and females. Fitch had his home made from wood shield on roof the reinforcement concrete store. Fish pond is designed for customers to test fishing rods. Many celebrities liked with A & F's equipments and clothing. Roosevelt's African expedition, Robert Peary's Arctic expeditions, Hemingway's shotgun, Hoover and Eisenhower's fishing tools were all provided A & F. In that year, A & F became the world's largest sporting goods company.

In 1928, Fitch who operated the company legendarily earned enough money and retired. After that, the company began to decline. And in 1970s, the U.S. Great Depression prompted the A & F’s bankruptcy. 1988, Limited bought sales department of A&F cheap products. In 1992, chairman of Limited Corporation appreciated the outstanding design talent of Jefferies on casual cloth and consequently recruited him to inject fresh energy to A&F name. Since then, A & F clothing sparked its youthful vigor. As to Jefferies, what customers wanted was high quality classical America clothing which expressed youthful attitude.

The logo in writing is embroidery and is good at absorbing sweat. It is not only very fashionable but also improves comfort significantly. Ever since, Abercrombie & Fitch started to transform into a clothing company and met with a huge success by using the worn-out students clothing style.

Marvelous Development of Abercrombie

At the end of 19th century, a young man named David Abercrombie set up David t. Abercrombie & Co. in New York City, particularly selling upscale equipments for outdoor activities and hunting. His clients were some of the rich who liked hunting and adventures. One of the most loyal was Ezra Fitch who was also a successful lawyer. After long career in the law, Ezra Fitch found it boring and though it more fun to sell shotguns. In 1904, he finally succeeded in persuading the don't know how to refuse Abercrombie, let him to join our company, the company name from the more difficult to read and Abercrombie into long Abercrombie & Fitch.

However, the combination of the two person was like marriage in general-everything was good before the marriage and quarrel was more common after marriage. Abercrombie's conservative attitude often forced Fitch desired for rapid expansion to get annoyed. At this period, A&F was a supplier for the wealthy class to provide sporting goods. At the beginning of 20 century, Abercrombie finally could not take any more and he sold his share in the company and quit.

But in order to make company name Fitch looks very rap cool, decided to keep ahead ", "Abercrombie Fitch can finally contentment after the expansion of the company. He is a reverse all things are clean in ambry principle, the clothes look like socks with two or three times, tents and dirty, the corner of the store is a fire. A & F still maintains such kind of style until now. Also because of the hunting background, A & F is marked by an elk head. The fire was great not to burn down the store, but set up the flagship store in the fifth avenue in New York, in which men and women sports clothing are sold. Fitch built himself a wooden room at the top floor of the concrete-building, and there was also a fishing pond for guests to try fishing rod. Many celebrities love to use equipments and wear clothes of A & F. For example, Roosevelt's African expedition, Robert Peary's Arctic expeditions, Hemingway's shotgun, fishing tackles of Hoover and Eisenhower, are all from the A & F. In that year, A & F became the largest sporting goods company in the world.

In 1928, operating legendary Fitch earned enough to retire. Afterwards, the company began to decline and the U. S. Great Depression in 1970s led A&F to declare bankrupt. In 1988, Limited purchased A&F's sales department of cheap products. In 1992, president of Limited Corporation appreciated Jefferies' outstanding talent in the design of recreational clothes and thus recruited him into his company which injected new life to the brand of A&F. Since then, A&F began to rejuvenate vitality. In Jeffries’s opinion, consumers desire for the classic American Apparel of high quality, revealing the young mind.

The LOGO in the front is embroidered, and its sweat-absorbent nature is superior, which is not only full of fashionable new ideas, but also greatly improved the comfort and natural wearing feeling. Abercrombie & Fitch began to transform into clothing company and achieved great success duo to academic shabby costumes style.