Pop diva Beyonce Knowles and youth clothing giant Abercrombie & Fitch's war on who is intense.
In a federal suit, the Ohio-based chain of popular mall stores sued Knowles, saying they already own the name of her upcoming scent.
Grammy Award-winning singer announced this week that she had been in conjunction with the perfume manufacturer Coty, was launched in 2002, when the craze for celebrity perfume, Jennifer Lopez 'light-emitting racked their brains in the sales of 100 million U.S. dollars.
Knowles’ perfume, named after her onstage alter ego, Sasha Fierce, is supposed to launch next spring. Her line of clothing, also called Sasha Fierce, just debuted in department stores.
The superstar singer described her new scent as “an alluring and sophisticated fragrance; one that’s refelective of my inner power.”
Abercrombie said the whole thing stinks.
Within hours of Tuesday’s announcement, Abercrombie filed suit in federal court in Columbus, asking a judge to stop Knowles and accusing her of trademark infringement, unfair competition and deceptive trade practices because it already sells a men’s cologne called Fierce.
The $40 cologne comes in a bottle featuring the standard Abercrombie and Fitch branding: a ripped male torso. Store employees spritz stacks of clothing with it.
The company said it has sold $190 million worth of Fierce since 2002 and Knowles’ perfume plan “poses a likelihood of confusion” for consumers and could cost them sales.
Abercrombie said its attorneys sent Knowles a cease-and-desist letter but she had not backed off.
Knowles 2008 album "I am ... Sasha fierce" platinum sales, has launched a called Dereon, including earrings, pendants spelling out the word fierce clothing line.
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